I connect brand, commerce & systems.
I’m Carrie — a hands-on digital professional working across WordPress, Shopify, WooCommerce, SEO/GA4, CRM, automation, Power BI and brand execution. I’m strongest where marketing, customer journey and operations need to work as one.
Not just tools. Commercial scale.
The strongest part of my background is the combination of current hands-on digital operations and earlier commercial volume. That gives me both execution depth and a clear understanding of what digital work is supposed to achieve.
Current scope
E-commerce catalogue
Previous social commerce
Customer volume
Leadership
I work across the whole digital journey.
My value is not being narrowly specialised in one channel. I can understand the website, the product, the customer, the data and the workflow around them — then turn that into practical work.
Website & E-commerce
Build and manage product-led websites, product content, landing pages and customer journeys. Comfortable moving from catalogue structure and product information into the detail customers actually need to buy or enquire.
SEO, Analytics & Reporting
Use analytics and practical SEO checks to improve content, navigation and discoverability. Experienced in spotting website issues — including resolving a sitewide noindex issue affecting key commercial pages.
CRM, B2B & Automation
Design digital workflows around real business processes: enquiry capture, B2B account applications, e-signatures, approvals, WooCommerce account creation and CRM handoff.
Content & Brand Execution
Create website copy, product content, social content, photo/video, launch assets, promotional collateral and showroom signage — so the brand experience is consistent online and offline.
Work that shows range + depth.
Not just a list of tools. These projects show how I connect website, ecommerce, SEO, customer data, workflow and content around real business needs.
ETERA + Aubricks
Running digital operations across two New Zealand building-product brands — websites, WooCommerce, 120+ SKUs, product content, enquiries, SEO/analytics, campaigns and showroom brand experience.
Website Optimisation
GA4, Search Console and practical SEO checks to improve discovery and navigation, including resolving a sitewide noindex issue affecting key commercial pages.
APProve Trade Platform
A B2B trade-account journey connecting applications, e-signatures, approvals, WooCommerce account creation and HubSpot CRM handoff.
RFQ & Enquiry Workflow
Redesigned enquiry intake to capture customer, project, product, site, required-by and drawing information in a structured format for cleaner sales and QS follow-up.
Customer-facing Tools
Built practical tools around real customer questions: Compare Bricks/Pavers, quantity calculators, a brick visualiser and an AI-assisted quantity takeoff prototype for NZ consent PDFs.
Small-business Websites
Built three Auckland business websites across Shopify and WordPress, including SEO, Google Ads support, domain email, Google Business Profile and booking setup.
Commercial thinking, hands-on execution.
Digital Operations Manager
Manage digital operations across ETERA and Aubricks, including websites, ecommerce, product content, SEO/analytics, CRM workflows, RFQ, B2B journeys, customer-facing tools, campaigns and showroom brand experience.
Digital Media Marketing & Editor
Produced and edited Chinese-language digital media content for web/social channels, client promotion and campaign needs.
Editor & Multimedia Digital Specialist
Worked across editorial planning, multimedia production, training projects and product-promotion content, coordinating a 20-person team, schedules and delivery quality.
Broad enough to connect the work. Deep enough to do it.
My toolset supports the full job rather than defining it.
Digital work that moves.
For digital marketing, ecommerce, website, customer experience or digital operations roles where commercial thinking and hands-on delivery matter equally.