Taking the brand beyond the screen.
I translate brand and product strategy into the physical world — showroom environments, print collateral, event materials, campaign creative and branded touchpoints that help people understand the product and remember the brand.
The work is visual, but the thinking is commercial: clarify the product, support the sales conversation, guide customers through a space and keep every touchpoint recognisably part of the same brand.
Concept · Copy · Layout · Production · On-site executionBrand work with real-world consequence.
The showroom is the clearest example: product, movement, signage and brand all have to work together in one customer environment.
From empty space to brand environment.
Planned the layout, product zoning, display rhythm, signage and visual touchpoints so visitors can understand the product range more naturally and move through the space with a clear sense of the brand.
Technical product information, made easier to use.
The Bricks, Blocks & Pavers brochure turns a broad technical range into a clearer sales and product-reference piece, so customers and sales teams can find the information they need faster.
View brochure
One product story across every channel.
Campaign creative is developed as part of the wider customer journey rather than as an isolated social post — carrying consistent product cues from social into the website, showroom and launch material.
The brand has to work when it leaves the screen.
Event flags, promotional gifts and physical campaign pieces create recognition in the places where customers actually meet the brand.
Smaller touchpoints, same standard.
Business cards, identity applications, merchandise and small-format assets extend the same brand system into the details customers actually handle and see.
Business Cards
Brand-consistent contact pieces designed to sit naturally with the wider ETERA and Aubricks identity.
Logo Development
Identity work focused on legibility, proportion and consistent real-world application.
Branded Merchandise
Useful physical items that carry the identity beyond a single campaign or customer visit.
Small-format Assets
Compact brand pieces for events, giveaways and everyday customer touchpoints.
Product-led DIY Concepts
Self-directed experiments exploring how building materials can be made more approachable and visually engaging.
Social Creative
Visual content designed to stay consistent with the wider product and campaign story.
One brand. Many touchpoints.
My digital, content and physical-brand work all come from the same place: understanding what the customer needs to see, know and do next — then building the clearest way to get them there.